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ACCSS4ALL – Accessibility For All

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From Domino’s Lawsuit

What Can Small Businesses Learn From Domino’s Lawsuit?

Domino’s Pizza made headlines as of late after its decision to fight a lawsuit filed against them by a visually impaired man who was unable to order pizza for himself from their website. The lawsuit claimed that the man was unable to order because the website wasn’t compatible with his screen reader. In addition to Domino's having to resolve this matter, their efforts to fight the visually-impaired gentleman in court naturally resulted in lots of negative press for the brand.

According to experts, even though Domino’s may be getting a great deal of the recent negative press coverage regarding accessibility lawsuits, many small businesses are currently at a high risk of litigation if their websites are not ADA compliant.. It's estimated that ADA lawsuits increased by an astonishing 183% in 2018, and the increased media attention will only continue to escalate the number of ADA non-compliance lawsuits. With this in mind, it's imperative for small businesses to take action in protecting themselves from a potential costly lawsuit.

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ADA Compliant Today!

FAQ

Why ADA Compliance Matters For You.

Consider All Disabilities

When someone says “make my website ADA compliant” it’s essential to consider that there are individuals with many different types of special needs. However, the safest bet is to consider everyone. Start by making the website accessible to people who are hearing and visually impaired. Think about how users who navigate the internet using voice and then meet their needs with your website. Even though this additional consideration doesn’t seem quick and efficient when it comes to designing a website, it’s way less work and less costly than settling a non-compliance lawsuit.
Let our experience be your guide

Make Your Website
ADA Compliant Today!

ADA Accessibility Audit

Business Websites Should Undergo A Thorough ADA Accessibility Audit.

To Make Sure That A Website Is ADA Compliant, It Has To Undergo Both Manual And Automated Testing. The Purpose Is To Make Sure That It Meets The Required Accessibility Guidelines. Business Owners May Want To Pay Close Attention To The Following Aspects Of Their Website:

Eliminate Popups: Sure, popups are an internet marketer and e-commerce store’s best friend, but they can be a nightmare for someone with disabilities. You will want to avoid popups all together as a best practice for accessible design. However, if you do choose to use them, make sure that it’s done carefully, in a way that makes it easy or very easy for a customer to exit from them.

Automatic Elements: Say no to automatic elements like a video that automatically starts playing. A similar issue is with websites that automatically change its layout without any reason. You may also want to change sections on your website that are time-dependent. Some people may take longer to complete some activities, so you’ll want to make sure that they are not being timed out by the website, which can otherwise hinder their ability to complete their task.

The Checkout Process: If you have an e-commerce business, then you know the importance of your checkout process. A lot of effort is already put into making the process easier and quicker so that buyers can move seamlessly through to a completed sale. However, every stage of the checkout process has to be made accessible to people with disabilities. It goes without saying that online shoppers will abandon 70% of their purchases. So, you need to make sure that every aspect is well tested, keeping in mind the frustration someone with a disability may have when they go through the process.

Filling out the form fields: Many people with disabilities find filling out online forms to be a challenge. Also, if these forms are not coded properly, it can be near impossible for people with disabilities to use, but using these forms is imperative at times to provide your product or service to your customer. It’s crucial,after all, for a person with disabilities to enter their right shipping address and phone number and credit card information to make a purchase. That’s why appropriate labeling is essential along with a well thought of error message so users can understand what went wrong if they filled out the form incorrectly.

Color Scheme: The website should be designed with enough contrast so that people with disabilities especially low vision and color blindness, can easily navigate. You can go ahead and check your website’s color scheme using any one of the many free tools online. Search for “Color Contrast Accessibility Validator” and you should come across quite a few of them.

Alternative content or text: Buying stuff online is predominantly visually active, with product images, models, even the sizes being visual options. However, in this case, your website will need to have a description of each type of image. A description will help people with visual disabilities use the text to navigate and find what they are looking for by using technologies like a screen reader. You will also want to check if all the text on your website can be easily read without an error by a screen reader.

Mobile Shopping: Around 28% percent of e-commerce purchases in The Unites States are completed via mobile devices. This percentage is expected to grow exponentially in future. So, you’ll want to have both the mobile and the desktop versions of your website tested for accessibility issues. However, this isn’t limited to only e-commerce websites.

Captioned Videos: If you have videos on your website, they should be captioned. Captioning is comparatively easier to do as many tools can automatically caption videos. However, in some cases, you may need to manually caption your videos to ensure accuracy.

Website ADA compliance is a must, and there is no getting around it, therefore improving the accessibility of your website is necessary to both protect you from potential lawsuits and grow your business by making it more easily accessible to individuals with disabilities.

We currently offer a cost-effective solution specifically for small businesses who need to make their websites ADA compliant.

Remember that with the growing number of lawsuits for ADA non-compliance, it’s only a matter of time before your website and business can potentially be embroiled in one. Let us make your website ADA compliant to help protect the business that you’ve worked so hard to build.

make my website ADA Compliant

How can I be sure that your service will make my website ADA Compliant?

We offer a comprehensive solution that will ensure your website is accessible to individuals with disabilities and help to protect you against a potential lawsuit.

Our solution provides tools and features which will help individuals with disabilities to navigate your website. We also monitor your site for updates as well as keeping a close eye on any new requirements which may come into existence and will also need to be applied to your website.

While our standard package solutions cover over 95% of the requirements for your website to be ADA Compliant, please note that certain elements of your site such as subtitles in your videos, creation of ALT tags for your photos, etc. are not covered in our standard packages. We offer these additional services if needed, simply click "Request Consultation" below and we'll be happy to provide you with a free audit.

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